Sazgar, the maker of CNG-rickshaw in Pakistan having acquired Greenfield investment status is in process of introducing its range of vehicles in the country. It teamed up with China’s state owned BAIC Group which happens to be the joint venture partner of Daimler AG (Mercedes-Benz) in China.
Sazgar-BAIC has been in limelight ever since they unveiled their first electric 3-wheeler where they also displayed a range of vehicles including the BJ40 SUV, X25 crossover and D20 hatchback. These were later put on display at 2020 PAPS Show in Lahore.
Sazgar-BAIC vehicles displayed at 2020 PAPS Lahore
Sazgar’s main manufacturing facility is located on Raiwind Road in Lahore spread over an estate of 5 acres. However an additional 27 acres was purchased at Raiwind Manga Road in Lahore to meet the expansion needs. As per reports, the assembly line is near completion with trial production set to commence soon. The company may start selling its locally assembled cars within next 3 months and intends to launch at least 4 vehicles within this year which also includes the sedan derivative of D20 as the cheapest new sedan in the market.
According to Ali Hameed, the Director Marketing at Sazgar-BAIC while talking to a local media outlet in September 2020 revealed that Sazgar-BAIC vehicles while superior in quality negating the general perception of Chinese products will be priced lower than the competition to gain consumer attention.
As we are approaching the end of current auto policy which will expire in June this year, newcomers are speeding up to introduce as many cars as they must launch by June 2021 to avail the incentives given in the policy.
Sazgar which is proud to export its three-wheelers to 20 countries including Japan is very optimistic about its success in the four-wheeler business. From the looks of it, the BAIC vehicles appear to be promising & with the quoted price they do have the potential to create a stir in the market.