Is Japanese Dominance in Sedans Coming to an End?

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With a handful of options in the market and the alleged cartelization in the auto sector, the sedan market for long has been like a coin with 2 faces– Toyota and Honda. Ever since the departure of Suzuki Liana the playfield has been left open for Honda and Toyota to enjoy, which in return never introduce smaller cars (hatchbacks) in Pakistan despite having some exceptionally successful smaller vehicles offered in regional markets.

Related: Can an Onslaught of SUVs Outdo Conventional Sedans in Pakistan?

The Auto Policy 2016-21 opened up doors for new entrants which saw addition of new options in the market, however those options have largely remained targeted towards those with strong purchase power, wandering way out of the reach of mass market buyers.

The 4 Honda & Toyota sedans that are assembled locally

There are currently 4 sedans available in the market, 2 each by Toyota & Honda in subcompact and compact category. Honda City and the newly introduced Toyota Yaris are among the entry level subcompact sedans whereas the Honda Civic and Toyota Corolla Altis range is there to cater the compact sedan segment. Now in the last year of Auto Policy 2016-21, we are finally about to witness some new additions among the sedans and it looks as if the Japanese dominance in this segment is finally coming to an end.

Proton Saga

Is Japanese Dominance in Sedans Coming to an End? 5

Al-Haj Automotive having teamed up with Malaysian automaker Proton is all set to introduce the 1.3L Saga sedan. Under the hood, the Proton Saga for Pakistan instead of the regular 1,332cc unit will have a specifically slightly downsized 1,299cc engine to gain tax benefits and will have 5-speed manual or 4-speed automatic transmission options on offer. It will primarily compete against the 1.3L Honda City and Toyota Yaris variants.

Changan Alsvin

Is Japanese Dominance in Sedans Coming to an End? 6

Master Motors having joined hands with Chinese auto giant Changan will be introducing the 1.5L Alsvin sedan. It will compete against the likes of 1.5L Honda City Aspire and Toyota Yaris AtivX variants with 5-speed manual and 5-speed automatic transmission options.

Kia Cerato

Is Japanese Dominance in Sedans Coming to an End? 7

Kia-Lucky is well on course to introduce the Cerato sedan in Pakistan that will have a 1.6 liter engine under the hood with 6-speed manual & 6-speed automatic transmission options. The Cerato will ideally go against the 1.6L Toyota Corolla Altis variants but with a supposedly lower price tag will create problems for Corolla Altis Grande & Honda Civic as well.

Hyundai Elantra

Is Japanese Dominance in Sedans Coming to an End? 8

Hyundai-Nishat is in process of launching the Elantra sedan that will ideally take on the likes of Honda Civic and Corolla Altis variants. The Pakistan-bound Hyundai Elantra will likely have a 1.6 liter engine under its hood mated to a 6-speed automatic transmission.

Related: 2021 Will See Many New Sedans in Pakistan

These 4 sedans, all of which are non-Japanese in origin will be introduced either towards the end of this year or early next year while the local assembling will commence before June 2021 which is when the current auto policy is going to expire. These new sedans are expected to create a stir in the market and are believed to be priced lower while offering more value for money compared to the existing options. Do you think the newcomers will ultimately end the Japanese monopoly in the sedan segment? Let us know with your comments.

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Zulfiqar Shamsi
1 month ago

Kia cerato looks good. Elantra will be overpriced. Saga or Alsvin ki price kum ho tab he bikayngi warna nai

Khurram
1 month ago

I am still expecting Toyota to reduce price of base version Yaris. Our experience with the Corolla has proved that Toyota’s body is less prone to rust as compared to other cars. Furthermore, for us purpose achievement rather than looks or features matter. So unless a KIA is able to survive in similar conditions as our Toyota at similar level maintenance for ten years. Until then, maintenance cost conscious people, LIKE MYSELF, are not likely to go for a KIA or a Proton.

Guest
1 month ago

They will launch the vehicles. But will the consumers accept them?
Cerato and Elantra have modern shapes. Visual appeal is important for the Pakistani buyer and that could decide things.