Kia Cerato in Pakistan- Things You Need to Know

Kia Cerato in Pakistan- Things You Need to Know 1

Kia is well on course to introduce the Cerato sedan in Pakistan that will ideally be launched towards the end of the year. This will be the 5th Kia vehicle to be launched in Pakistan ever since the South Korean automaker made a comeback having teamed up with Lucky Motors– part of Yunus Brothers Group (YBG) conglomerate. The company has invested $150 million for setting up its automobile assembly plant in Pakistan that will produce a wide range of commercial and passenger vehicles.

Related: Sportage Alpha- A Calculated Move by KIA

The company introduced Grand Carnival luxury MPV and Frontier commercial pickup in year 2018, followed by local assembled Sportage SUV and Picanto hatchback in 2019. Now for those who don’t know much about the upcoming Cerato sedan, the following information will help.

Kia Cerato

Kia Cerato in Pakistan- Things You Need to Know 2

The Cerato nameplate was first introduced in South Korea in 2003 as a successor to Kia Spectra (also known as Kia Shuma). In some markets the Cerato is also marketed as Kia Forte which is a standalone nameplate first introduced in 2009. Today both Cerato and Forte represent the same car (codenamed BD) however in terms of Cerato, it’s the 4th generation model but in terms of Forte, it’s the 3rd generation. The vehicle is also called as Kia K3 in South Korea and China.

Kia Forte debuts at 2018 at the North American International Auto Show

This generation (BD) debuted on the 15th of January 2018 at the North American International Auto Show. In terms of styling it draws cues from the sportier Kia Stinger with a fastback profile and a short trunk lid. The car is constructed with 54% advanced high-strength steel that is light weight yet stronger than the outgoing model resulting in better performance and improved fuel efficiency.

The Looks

Kia Cerato in Pakistan- Things You Need to Know 9

Inspired by Kia Stinger, the new Cerato features signature tiger nose grille up front, along with projector headlamps with LED DRLs. The side profile extends from its long hood to the spacious cabin, where there is ample legroom and headroom thanks to the gentle sweep of the roofline. The rear end features slim tail lamps that are connected to each other via a light strip above the license plate holder, thus enhancing the wider stance of the sedan. Depending on the market & trim, the Cerato comes equipped with 17 or 18 inch alloy wheels.

The Engine

Kia Cerato in Pakistan will reportedly be powered by 1.6 liter SmartStream engine that produces 121 hp of power and 154Nm of torque with 6-speed manual and 6-speed automatic transmission options. It will be positioned primarily to compete against the likes of Toyota Corolla Altis 1.6 however it will also rival Corolla 1.8L variants, Honda Civic 1.8L and even the 1.5L City Aspire & Yaris AtivX as far as the price bracket is concerned.

Kia Cerato in Pakistan- Things You Need to Know 10

Since the Corolla Altis 1.6L is the closest rival in terms of engine displacement, here is the comparison of both the powerplants:

 Kia Cerato 1.6L

SmartSteam G

Toyota Corolla Altis 1.6L

1ZR-FE

Displacement1591cc1598cc
Power121hp120hp
Torque154Nm154Nm

Specs taken from international variants may differ from what offered locally

The Dimensions

Kia Cerato in Pakistan- Things You Need to Know 11In terms of dimensions, the Kia Cerato sedan measures 4,640mm long, 1,800mm wide and 1,440mm tall while having an exact same 2,700mm wheelbase as that of the 10th gen Honda Civic and 11th gen Toyota Corolla we have here. It is longer & wider than both Civic & Corolla while stands taller than Civic but shorter than the Corolla. Below is the comparison of dimensions between Cerato versus that of Corolla and Civic.

ParameterKia CeratoToyota CorollaHonda Civic
Length4,640mm4,620mm4,630mm
Width1,800mm1,775mm1,799mm
Height1,440mm1,460mm1,416mm
Wheelbase2,700mm2,700mm2,700mm

Kia Cerato in Pakistan- Things You Need to Know 12

Features & Equipment

Kia Cerato in Pakistan- Things You Need to Know 13

The Kia Cerato comes rich in features & equipment however we will have to wait to see what sort of features are offered with the Pakistani variants. Still as in other markets, the Cerato offers push button engine start/ stop, 4.2-inch LCD driver information display, 8-inch touchscreen multimedia system with Smartphone connectivity, wireless phone charger, auto defog system, dual zone climate control, heated & ventilated front seats, electronic driver seat adjustment, smart boot-lid with auto release, and reversing camera to name a few.

Safety

Kia Cerato in Pakistan- Things You Need to Know 14

Safety features include 6 airbags, ABS with EBD and BA, front & rear parking sensors with camera assistance, smart cruise control, hill start assist as well as advanced driver assistance systems including Autonomous Emergency Braking (AEB) with Forward Collision Warning System (FCWS), Blind Spot Detection (BDS), Lane Keep Assist (LKA), and Rear Cross Traffic Alert (RCTA) etc. Again we will have to wait to find out what sort of safety equipment is offered with the Cerato in Pakistan. Besides, the Kia Cerato also holds a 5-start crash test rating.

Awards

The current generation Kia Cerato/ Forte has won several international automotive awards including Canadian Car of the Year Award, AutoPacific Vehicle Satisfaction Award as well J.D. Powers Initial Quality Study award in the compact car segment.

Kia Cerato in Pakistan- Things You Need to Know 15

Expected Prices

Although there is no official word on the pricing of Kia Cerato as of yet, one might expect it to fall around PKR 3.2 to 3.5 million range. And considering what Kia did with the introduction of Sportage Alpha, a base variant Kia Cerato if price close to PKR 3 million can create troubles even for the newly launched Toyota Yaris AtivX which is priced at PKR 29.59 lac.

Related: 2021 Will See Many New Sedans in Pakistan

The Kia Cerato does look like a promising addition to the sedan segment in Pakistan. If priced sensibly, it has all the potential to sweep sales and generate a healthy wave of competition in the market. What are your expectations about the upcoming Kia Cerato in Pakistan? Let us know with your comments.

4.3 10 votes
Article Rating
Share this

About UsmanAnsari

A 3d animation professional with over 19 years of industry experience, an avid car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com

View all posts by UsmanAnsari
Subscribe
Notify of
guest
7 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Ziad
Ziad
2 months ago

Great, this will surely proof to be very good addition

Khurram
Khurram
2 months ago

Sportage’s success for now has been due to its price being lower from Suzuki Vitara, I am sure it won’t be able to sell half of the current units once similar type and sanely priced vehicle is launched by IMC. Moreover, do you really think that people concerned with long-term car ownership are going to be preferring Cerato over Yaris Ativ X even if it is priced at higher point from Yaris? My brother was all for KIA Cerato, my father and I quashed the idea in favour of Toyota Aqua or used Toyota Corolla because we can’t afford to… Read more »

Khurram
Khurram
Reply to  UsmanAnsari
2 months ago

I quite agree and am thankful to Allah that there are still tolerant people like yourselves residing in Pakistan. May you succeed professionally in health, wealth, peace and Eman.

Guest
Guest
Reply to  Khurram
1 month ago
  1. What is this “KIA’s irresponsible and far from truth based movie”? Where can we watch it? YouTube or torrent?
  2. Your comment is very useful … an eye-opener for car makers that they cannot command prices similar to well-renowned Japanese automakers. Unless they offer similar value for 2/3rd the price, noone is going to buy. It has been seen in the case of Ciaz, Picanto, etc.
Khurram
Khurram
Reply to  Guest
1 month ago

Sorry for belated response, I am touched with your generous appreciation.Did you watch the movie? What do you think about it?