Kia Cerato in Pakistan- Things You Need to Know

Kia is well on course to introduce the Cerato sedan in Pakistan that will ideally be launched towards the end of the year. This will be the 5th Kia vehicle to be launched in Pakistan ever since the South Korean automaker made a comeback having teamed up with Lucky Motors– part of Yunus Brothers Group (YBG) conglomerate. The company has invested $150 million for setting up its automobile assembly plant in Pakistan that will produce a wide range of commercial and passenger vehicles.

Related: Sportage Alpha- A Calculated Move by KIA

The company introduced Grand Carnival luxury MPV and Frontier commercial pickup in year 2018, followed by local assembled Sportage SUV and Picanto hatchback in 2019. Now for those who don’t know much about the upcoming Cerato sedan, the following information will help.

Kia Cerato

Kia Cerato in Pakistan- Things You Need to Know 1

The Cerato nameplate was first introduced in South Korea in 2003 as a successor to Kia Spectra (also known as Kia Shuma). In some markets the Cerato is also marketed as Kia Forte which is a standalone nameplate first introduced in 2009. Today both Cerato and Forte represent the same car (codenamed BD) however in terms of Cerato, it’s the 4th generation model but in terms of Forte, it’s the 3rd generation. The vehicle is also called as Kia K3 in South Korea and China.

Kia Forte debuts at 2018 at the North American International Auto Show

This generation (BD) debuted on the 15th of January 2018 at the North American International Auto Show. In terms of styling it draws cues from the sportier Kia Stinger with a fastback profile and a short trunk lid. The car is constructed with 54% advanced high-strength steel that is light weight yet stronger than the outgoing model resulting in better performance and improved fuel efficiency.

The Looks

Kia Cerato in Pakistan- Things You Need to Know 8

Inspired by Kia Stinger, the new Cerato features signature tiger nose grille up front, along with projector headlamps with LED DRLs. The side profile extends from its long hood to the spacious cabin, where there is ample legroom and headroom thanks to the gentle sweep of the roofline. The rear end features slim tail lamps that are connected to each other via a light strip above the license plate holder, thus enhancing the wider stance of the sedan. Depending on the market & trim, the Cerato comes equipped with 17 or 18 inch alloy wheels.

The Engine

Kia Cerato in Pakistan will reportedly be powered by 1.6 liter SmartStream engine that produces 121 hp of power and 154Nm of torque with 6-speed manual and 6-speed automatic transmission options. It will be positioned primarily to compete against the likes of Toyota Corolla Altis 1.6 however it will also rival Corolla 1.8L variants, Honda Civic 1.8L and even the 1.5L City Aspire & Yaris AtivX as far as the price bracket is concerned.

Kia Cerato in Pakistan- Things You Need to Know 9

Since the Corolla Altis 1.6L is the closest rival in terms of engine displacement, here is the comparison of both the powerplants:

  Kia Cerato 1.6L

SmartSteam G

Toyota Corolla Altis 1.6L

1ZR-FE

Displacement 1591cc 1598cc
Power 121hp 120hp
Torque 154Nm 154Nm

Specs taken from international variants may differ from what offered locally

The Dimensions

Kia Cerato in Pakistan- Things You Need to Know 10In terms of dimensions, the Kia Cerato sedan measures 4,640mm long, 1,800mm wide and 1,440mm tall while having an exact same 2,700mm wheelbase as that of the 10th gen Honda Civic and 11th gen Toyota Corolla we have here. It is longer & wider than both Civic & Corolla while stands taller than Civic but shorter than the Corolla. Below is the comparison of dimensions between Cerato versus that of Corolla and Civic.

Parameter Kia Cerato Toyota Corolla Honda Civic
Length 4,640mm 4,620mm 4,630mm
Width 1,800mm 1,775mm 1,799mm
Height 1,440mm 1,460mm 1,416mm
Wheelbase 2,700mm 2,700mm 2,700mm

Kia Cerato in Pakistan- Things You Need to Know 11

Features & Equipment

Kia Cerato in Pakistan- Things You Need to Know 12

The Kia Cerato comes rich in features & equipment however we will have to wait to see what sort of features are offered with the Pakistani variants. Still as in other markets, the Cerato offers push button engine start/ stop, 4.2-inch LCD driver information display, 8-inch touchscreen multimedia system with Smartphone connectivity, wireless phone charger, auto defog system, dual zone climate control, heated & ventilated front seats, electronic driver seat adjustment, smart boot-lid with auto release, and reversing camera to name a few.

Safety

Kia Cerato in Pakistan- Things You Need to Know 13

Safety features include 6 airbags, ABS with EBD and BA, front & rear parking sensors with camera assistance, smart cruise control, hill start assist as well as advanced driver assistance systems including Autonomous Emergency Braking (AEB) with Forward Collision Warning System (FCWS), Blind Spot Detection (BDS), Lane Keep Assist (LKA), and Rear Cross Traffic Alert (RCTA) etc. Again we will have to wait to find out what sort of safety equipment is offered with the Cerato in Pakistan. Besides, the Kia Cerato also holds a 5-start crash test rating.

Awards

The current generation Kia Cerato/ Forte has won several international automotive awards including Canadian Car of the Year Award, AutoPacific Vehicle Satisfaction Award as well J.D. Powers Initial Quality Study award in the compact car segment.

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Expected Prices

Although there is no official word on the pricing of Kia Cerato as of yet, one might expect it to fall around PKR 3.2 to 3.5 million range. And considering what Kia did with the introduction of Sportage Alpha, a base variant Kia Cerato if price close to PKR 3 million can create troubles even for the newly launched Toyota Yaris AtivX which is priced at PKR 29.59 lac.

Related: 2021 Will See Many New Sedans in Pakistan

The Kia Cerato does look like a promising addition to the sedan segment in Pakistan. If priced sensibly, it has all the potential to sweep sales and generate a healthy wave of competition in the market. What are your expectations about the upcoming Kia Cerato in Pakistan? Let us know with your comments.

8 thoughts on “Kia Cerato in Pakistan- Things You Need to Know”

  1. Sportage’s success for now has been due to its price being lower from Suzuki Vitara, I am sure it won’t be able to sell half of the current units once similar type and sanely priced vehicle is launched by IMC.
    Moreover, do you really think that people concerned with long-term car ownership are going to be preferring Cerato over Yaris Ativ X even if it is priced at higher point from Yaris? My brother was all for KIA Cerato, my father and I quashed the idea in favour of Toyota Aqua or used Toyota Corolla because we can’t afford to own a nice looking vehicle that might have its condenser or coil broken while hitting a sudden pothole on road between Karachi and Hyderabad. Our neighbour’s Civic met the similar fate when he took the vehicle to Umerkoat, it cost him PKR 150,000 so he replaced the car with Corolla Grande. It has been two years now and he is happy with the vehicle.
    At-least, Toyota and Suzuki vehicles have proven durable and reliable over the infrastructure that we have here in Sind and Balochistan, even the J.D.M. versions, these vehicles have even survived with petrol quality that is available here. The arousal of such reliability is yet to be proven from KIA vehicles. Perhaps this factor is the reason that their commercial vehicle is not even plying the roads in high numbers as Sportage is. Besides, if the KIA is so good, why people are not importing them like people are doing with certain Toyota Hilux models? The reason I guess is, masses unlike rich Sportage buyers want durable cars, not some award winning vehicle.
    P.S. I know, my comment is not at par with your tastes and you might not even approve it, just like the one I posted about KIA’s irresponsible and far from truth based movie. However, your portal is a free voice for all and therefore, I thank you for allowing me to use it.

      1. I quite agree and am thankful to Allah that there are still tolerant people like yourselves residing in Pakistan. May you succeed professionally in health, wealth, peace and Eman.

      1. What is this “KIA’s irresponsible and far from truth based movie”? Where can we watch it? YouTube or torrent?
      2. Your comment is very useful … an eye-opener for car makers that they cannot command prices similar to well-renowned Japanese automakers. Unless they offer similar value for 2/3rd the price, noone is going to buy. It has been seen in the case of Ciaz, Picanto, etc.
      1. Sorry for belated response, I am touched with your generous appreciation.Did you watch the movie? What do you think about it?

    1. Sorry brother if you find my comments harsh. But in my view Kia is putting everything possible to break the stereotype set by big3. In my view Kia vehicles are user friendly, stylish, smarter, fuel economic, long lasting, road friendly and innovative solutions for Pakistanis. These cars survived Karachi rain floods unlike Honda n Suzuki. Maybe for InterCity traveling kis is not good but for intracity traveling it is far better than blackmailers like Toyota, Honda and Suzuki.

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