2 Years of United Bravo in Pakistan

2 Years of United Bravo in Pakistan 1

United introduced the 800cc Bravo hatchback in Pakistan back in September 2018, soon after Pak Suzuki officially announced to discontinue the hot-selling 3-decades old Mehran.

Related: United Bravo- From Leak to Launch

The car was anticipated as a replacement of Suzuki Mehran and due to its features on offer and relatively contemporary looks; it was believed to do well in Pakistan. However even after more than 2 years in the market, finding a Bravo on the roads is an unusual event. You might come across one in the selected cities of Punjab where the car is available, however in other parts of the country; the Bravo can only be seen online.

2 Years of United Bravo in Pakistan 2

Living in Karachi and spending most of the times on roads, I have personally able to come across 1 United Bravo– yes ONE Bravo during the last 2 years since its launch. This is because the company is yet to establish its nationwide presence (in major cities of the country outside Punjab) in a span of more than 2 years.

Related: United Bravo Does 0-100 km/h in 42.5 seconds

Although the car looked pretty competitive on papers and is loaded with features (minus safety), still it wasn’t able to achieve the sort of success it was supposed to. According to some insider information, there is a sort of discontent between United and the parent company Dahe in China regarding the quality of cars & United is now only delivering the units based on the inventory of parts already in stock. The company is also looking for possible replacement of its vendor to carry on with its 4 wheeler operations.

2 Years of United Bravo in Pakistan 3

There are reports that United is in talks with Chery to introduce further range of cars here, but it’s not known at this stage whether it will pull the plugs off the 800cc Bravo. United officials have declined to comment on this. Plus there was an automatic variant which was supposed to be introduced by Q1, 2020 but its nowhere in sight.

Related: United Bravo Price Increased by PKR 2.14 Lac

Furthermore the car has witnessed constant price revisions during these 2 years with company citing Rupee depreciation as the primary reason behind the increase. Despite enjoying the Greenfield status, the Bravo which was introduced against the price tag of PKR 8.5 lac saw 4 price revisions within 22 months of its launch with the newest increase of whopping PKR 2.14 lac taking Bravo’s price to PKR 11.99 lac.

2 Years of United Bravo in Pakistan 4

Interestingly if we observe, during the last 1 year the Rupee depreciated by 5.6% from Rs 159 against a Dollar (July 2019) to Rs 168 for 1 Dollar (July 2020), however the price of Bravo was increased by 29.6% (July 2019: PKR 9.25 lac/ July 2020: PKR 11.99 lac) which never justifies the forex fluctuations.

Other than price, what else do you think hindered the true success of United Bravo in our market? Let us know with your comments.

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About UsmanAnsari

A 3d animation professional with over 19 years of industry experience, an avid car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com

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Guest
Guest
17 days ago
  1. Bravo isn’t beautiful according to local taste.
  2. It isn’t even available anywhere.
  3. It has the same obsolete technology as Mehran. People want newer technology because it saves fuel and driving pleasure is better. Someone who is spending a million would rather buy a few years old used car and would still get technology modern than Bravo.
Farhan Nabeel
Farhan Nabeel
16 days ago

in short it was a peepa gari, no quality no safety pathetically built and poor old technology. ppl want small automatic cars today,, who will buy a 4-speed manual for 12 laakh today? also car is not available in any part of the world so u know kitni popular hai.

it was a bad choice by company to bring this car, it was bound to fail 👎👎