Hyundai Ioniq 5 AD

Hyundai UK Wants People to Pronounce its Name Differently

Hyundai says 2023 represents the dawn of a new era for the brand in the United Kingdom where a new marketing campaign has an interesting goal. Through an ad featuring the Ioniq 5 electric crossover, the South Korean automaker wants to change the pronunciation of the brand from the more anglicized “Hy-un-dai” to “Hyun-day.”

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