Its hat-trick for Toyota Yaris as the subcompact sedan has outsold Honda City & Civic combined for the third month in a row.
Yaris which saw its launch event washed out in March 2020 due to COVID-19 lockdowns while observing zero sales in its initial months is now continuously dominating the sales charts. Currently it’s the second bestselling car in Pakistan behind Suzuki Alto with 11,405 units sold in the first 5 months of this fiscal year compared to 13,267 units of Suzuki’s 660cc hatchback.
In September 2020, Yaris outsold the Honda duo for the first time. Bear in mind Pakistan is the only market in the world where Honda is shy enough to disclose individual sales of two very different cars– Civic & City and instead present them as a combined figure since more than 6 years. The onslaught continued in October when Yaris sold 65% more units than the Honda duo. In November however, Honda sales improved but still weren’t good enough as the combined number of Civic & City again fell short of individual sales of Toyota Yaris.
|September 2020||October 2020||November 2020|
|Honda Civic & City||2,293||1,858||2,088|
Cumulative sales as of the first 5 months of this fiscal year stand at 10,429 units for the Honda duo against Yaris, sales of which is 9.3% higher with 11,405 units.
Despite receiving multiple price revisions within a span of 7 months even when PKR is on a recovery mode against the US Dollar since August 2020, and the appearance itself which is being mocked on social media particularly due to its rather abnormal ride height, the real life sales performance of Yaris negates what’s being largely thrashed out on the internet.
However Changan having unveiled the Alsvin sedan which is set to go on sale in January with a lesser price tag against more features, and Proton Saga which too is expected to be introduced from January 2021 will make it tough for Toyota Yaris to enjoy its current unchallenged position in the segment.
Whether Yaris is going to maintain its supremacy over its rivals in coming months will be an interesting thing to see. However the ultimate advantage the subcompact has over its rivals is the presence of Toyota badge, something that’s considered quite hard to beat at least as far as our market is concerned. Do you think Yaris will be able to maintain its strong sales performance in future as well? Let us know with your comments.