Has Kia Picanto Started to Hurt Suzuki Cultus?

Kia introduced the 2nd gen Picanto hatchback last year to compete in the 1.0L hatchback segment. Its primary competitor is supposed to be the Suzuki Cultus (Celerio) which has been doing quite well in terms of sales ever since it stepped in the market in 2017.

The Picanto was often criticized for its pricing which was a little more than Suzuki Cultus from day one, not to mention the company introduced an out-gone generation model which was discontinued elsewhere in 2017. However as we progress, it seems the South Korean hatchback is causing some sort of troubles to its Japanese rival.

Related: Kia Picanto- Here vs Elsewhere

It remains a fact that Kia, not being part of PAMA (Pakistan Automobile Manufacturers Association) won’t disclose its sales figures but looking at what the once hot selling Cultus is going through, it’s a bit easier to understand why the Suzuki hatchback is feeling the heat.

Has Kia Picanto Started to Hurt Suzuki Cultus? 1

Before the troubled financial year 2019-20, the Cultus was selling well above 20,000 units a year & was considered among the bestselling cars for Pak Suzuki. However in FY19-20, its sales like most other local assembled cars dipped by whopping 46% to just 12,307 units. Now when car market is regaining its momentum back, the Suzuki Cultus is still struggling to pick up sales.

Related: 2020 Saw Discontinuation of 3 Suzuki Cars in Pakistan

Since the last 2 months, the monthly sales count has dropped to less than 1,000 units a month with just 786 units in September and 816 units in October 2020 & it’s hard to remember when the Cultus sold this low in numbers. And more astonishingly, the current figures are even worst when compared to sales from the miserable FY2019-20.  The sales in September are 29% lower while that of October are 31% lower than the corresponding months of previous year. As of the first 4 months of this fiscal year, the cumulative sales of Suzuki Cultus are 15% lower than the deplorable sales from FY19-20.

Has Kia Picanto Started to Hurt Suzuki Cultus? 2

Ironically we don’t have the sales stats of Kia Picanto since the company is yet to begin revealing its sales numbers, so we really can’t tell how well the Picanto is selling other than to say that it is becoming a regular sight on our roads– at least as far as Karachi is concerned.

Related: Pak Suzuki Suffering from 50% Decline in Sales

And while the SUV and sedan segments are set to witness an increasing competition, thanks to the imminent arrival of an array of new options, the 1.0L hatchback market deprived of any new options will still revolve around the likes of Picanto & Cultus and yes the Suzuki WagonR. Do you think Kia Picanto is the reason behind the ongoing decline in Cultus sales, share your opinion using the comment section below.

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Khurram
1 month ago

I think it more likely to be Alto since the price difference is offering an increased engine capacity only rather than room or comfort. Off old, Mehran was a lot smaller than Cultus, it could hardly accommodate five people in it and while Cultus was comfortable, Mehran was well really stiff. Now, however, the Alto is not so bad afterall, why then most small car buyers should choose a Cultus? To them it is just another small car priced a bit below Yaris but not possessing a trunk, I think they would rather spend another 0.2million and choose Yaris over… Read more »

Dr Fahd Baig
Reply to  Khurram
1 month ago

bhai I have both picanto and sportage and they both are a lot fun to drive. And yes picanto is way better than cultus in terms of ride quality, comfort, fit and finish. and not only is picanto doing really well in karachi, its been a bit hit in lahore and faisalabad also although I have not seen many in islamabad/pindi.

Khurram
Reply to  Dr Fahd Baig
1 month ago

May Allah mubarak them to you but I also live in Karachi and in our neighbourhood only one Picanto registered in October can be seen. In contrast, there are four Cultus and several WagonR. If your word about Picanot doing well is to be believed then why so many same registration period Suzuki rather than KIA can be seen? I know that my judgement doesn’t count but one must take actual numbers visible on the road into account. Note also that we are frequent travelers to Hyderabad and Mirpurkhaas and over there people haven’t even heard about KIA, even if… Read more »

Waqas
Reply to  Khurram
1 month ago

Don’t worry suzuki and toyota are making good car, and if you are satisfied with your cultus, is the most important things, thats mean cultus fullfill your needs.
And in sind they maybe not a lot of Kia but in Punjab you can see a lot of them, maybe because we got more showroom, and more ad. Even the spacious mini-van (mpv) grand carnival you can see it in the road of Islamabad as Lahore.

Khurram
Reply to  Waqas
1 month ago

I quite agree with your professionally toned words, may Allah give you health and wealth my good sir. Voices such as yours are need of the hour not only in virtual world but physical world as well.

waqas
Reply to  Khurram
1 month ago

Ameen you too bro

Waqas
1 month ago

If the 2012 Kia Picanto is already giving trouble to the 2017 cultus (2014 celerio), i cannot imagine what kind of trouble will the 2017 Picanto give to te cultus when will be bring in Pakistan. Because the 2017 Picanto is more sportier in look, inside and outside look more premium compared to the cultus.
At least now we can be sure it was a good move from kia to bring the 2012 Picanto, i hope after one year or two we will get the 2017 version.