What Should be the Ideal Price of Changan Alsvin & Proton Saga?

Car buying options in Pakistan became extremely restricted ever since the Big 3 came into picture in the early 90s. This happened due to the import restrictions that were placed to get the local industry stand on its feet.

Related: The 1300cc Sedan Market- Then vs Now

During all these years different automakers stepped into the scene but none was able to withstand and got soon faded into history due to various reasons. Lately the sedan market has been a musical chair between Toyota and Honda since Suzuki left the playfield exposed for the two ever since the demise of Liana whereas Ciaz despite being capable was never really pitted to compete against Toyota Corolla or Honda City.

What Should be the Ideal Price of Changan Alsvin & Proton Saga? 1

Now in the last year of Auto Policy 2016-21 we are set to witness a new wave of competition in the sedan segment as everything that was offered by the new entrants before was targeted towards the elites. Two of these new sedan options are likely to be aimed towards mass market buyers including the Changan Alsvin and Proton Saga, spy shots of both these cars have appeared multiple times already whereas the launch is expected either towards the end of this year or early next year.

Related: 2021 Will See Many New Sedans in Pakistan

However the most crucial aspect which will determine the success of these cars in Pakistan is the price factor. Currently the newly introduced Toyota Yaris is priced from PKR 24.69 lac for the base 1.3L variant whereas the 5th gen Honda City 1.3L is available from PKR 24.49 lac. In order to attract buyers the 1.3L Proton Saga need to be priced lower than the above mentioned two, at least as far as the base variant is concerned.

What Should be the Ideal Price of Changan Alsvin & Proton Saga? 2We have seen in past that cars such as FAW V2 despite being well equipped and priced considerably lower than other available options find it harder to cut through the competition. However in addition to not-so-pleasing looks, V2’s key problem was the availability of only 1 variant & single transmission which won’t be the case with Al-Haj’s upcoming 1.3L Proton Saga sedan as it will reportedly come equipped with multiple variants & transmission options as evident from the recent spy shots where 1 test mule can be seen wearing 15” alloys whereas the other one had smaller 14” steel rims.

Related: Changan Alsvin Sedan Spotted Again

As for Changan, the Alsvin sedan will likely have a 1.5 liter engine under its hood and is going to compete against the 1.5L City & its Aspire variant and Toyota Yaris AtivX the prices of which starts from PKR 25.29 lac, PKR 26.99 lac and PKR 27.89 lac respectively.

What Should be the Ideal Price of Changan Alsvin & Proton Saga? 3

Today even the smaller 1.0L hatchbacks (Cultus AGS/ Picanto AT) are priced at PKR 2.0 million so one can’t really expect any new sedan to be priced lower than this, however if Alsvin and Saga are priced in the same league of Yaris and City then we believe it will be very difficult for these two to magnetize buyers in numbers decent enough to be able to consider a success.

Related: The Toyota Yaris has a Problem…

What do you think should be the ideal price of Proton Saga and Changan Alsvin sedans in Pakistan? Let us know with your comments.

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4 months ago

Honda and Toyota sedans are priced at 24 lakhs vs Cultus and Kia hatchbacks at 20 lakhs. In those cases customer pays for the cost of production and the brand image.
Malaysian and Chinese brands do not command that much value. They will have to sell it cheaper otherwise good luck … they are going to fail like the umpteen others.

Kashif Khan
4 months ago

Saga 2.2 base, 2.3 max, Alsvin 2.3 base, 2.5 max otherwise FLOP

4 months ago

at least 25% cheaper than equivalent Toyota and Honda

4 months ago

Cultus and picanto priced 2million while Yaris and city 2.5million. it’s better to maintain prices of Sega and Alsvin 2.2 to 2.4 million for different variants. It will attract customers to buy sedan at very economical prices.

Zeeshan Khan
4 months ago

In my humble opinion, no one will be buying an untested/unproved company’s car (in Pakistan) just to save around 2 lacs. If someone can spend 23-24 lacs on these cars they can add 2 lacs easily and can get themselves a Honda/Toyota (aka peace of mind in Pakistan). To make people buy these cars, these should be along the prices of cheaper options with a bit of a meaningful difference may be 4-5 lacs then people might buy these cars.

Last edited 4 months ago by Zeeshan Khan
Kamran Hyder
Reply to  Zeeshan Khan
4 months ago

Good analysis. Agree with your opinion Zeeshan

Faraz khan
2 months ago

The strategy should be to first capture the market share by selling it cheap and then once the car has its market value then they can easily raise the prices. They have to sell at a very cheap cost if they want to survive for 6 months – 1 year. Price must be around 17 lac maximum

Muahmmad Shoaib
23 days ago

Simple and clear not a single new company can beat big 3 in Pakistan it’s all about price if changhan and proton give there sedan car at price near 22 or 23 lac then it’s better to purchase Honda or Toyota . Changhan and proton have to launch there sedan between 2.0 to 2.1 of there lower variants so they can easily break big 3 in Pakistan …

Muahmmad Shoaib
23 days ago

Waiting for price of changhan and proton sedans I am going to purchase kia picanto if changhan and proton launch there lower variant sedan on price of kia picanto auto price then obviously I will go for sedan 🙂