Remembering Daewoo Racer- The Underrated Car of the 90s

Remembering Daewoo Racer- The Underrated Car of the 90s 1

Car buying options in Pakistan became too scarce from the beginning of 1990s as the imports were restricted in favor of local assembling. However since then, during all these years different options came, enjoyed a momentary success & went off to be written in the history books.

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The Yellow Cab scheme of the early 90s brought various options in our market that were initially intended to be used as taxis but later came under private usage. Among those more than a dozen options was the Daewoo Racer sedan, which perhaps wasn’t a successful option among the cabs, and was daunting for ordinary car buyers but was loved by those who recognized the true potential of this car.

Remembering Daewoo Racer- The Underrated Car of the 90s 2

The Background

Remembering Daewoo Racer- The Underrated Car of the 90s 3
The Korean-spec Daewoo Le Mans

While Daewoo was a South Korean brand, the Racer in particular had a European origin & was actually a rebadged Opel Kadett E with very minor cosmetic differences. Produced between 1986 and 1995, it was known as Daewaoo LeMans in its home market and carried various names for export versions including Nexia, Racer, Fantasy, Pointer & Heaven.

The Car

Obviously since it was based on an Opel from the mid 80s, the design was perhaps squarer as per 90s curvier design standards; however it was the performance which weighted more than the looks of this car. Daewoo Racer is known as one of the first cars to appear in our market having a throttle-body fuel injected engine under its hood.

Remembering Daewoo Racer- The Underrated Car of the 90s 4
The original Opel Kadett

The General Motors (GM) sourced 1.5L G15SF engine was powerful, good for 90hp and 120Nm, the acceleration was phenomenal and truly justified its name Racer. The kerb weight of the car was approx 970kg so it was light and the power-to-weight ratio was impressive too. The suspension system was extremely capable, bear in mind it had a rear independent suspension and the ride as well as the handling was much better than most available options (in our market) of that era. The road grip of this car was a huge plus since on highways at speeds well above 140km/h the car hugged the road like anything.

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Remembering Daewoo Racer- The Underrated Car of the 90s 5
Daewoo Racer’s gear lever with unique reversing lever

Power was sent to the front wheels via a 4-speed manual transmission. The reverse gear was parallel to the first gear which used to get engaged by pulling up a small lever just underneath the gear knob; much like most German cars– obviously the Racer had a European origin too. On the downside the interior, particularly the dashboard looked too bland and dated. Same was the case with the door panels. However the seats were comfy and held you on well when you floored the accelerator pedal.

Daewoo as a Taxi

Having a 1.5L engine under its hood when majority of yellow cabs were ranged between 660cc to 1300cc engines, the Daewoo Racer didn’t see a good time being a taxi since it was believed to be heavy on pocket in terms of fuel efficiency & maintenance. Although the petrol was less than Rs 15 per liter back in those days, still the fuel consumption of Daewoo Racer which was relatively more than other available options among the yellow cabs, made it an undesirable option for cab drivers.

A Daewoo Racer Yellow Cab

Even then, there were quite a few of Racers that kept performing as cabs on public roads for many years. However a huge lot of these cars remained unsold and were kept standing for years before being auctioned.

Converted into Private Car

After a couple of years, most yellow cabs went into private use. Since the new car market was largely restricted to a handful of Toyota, Suzuki & Honda, the Yellow Cab scheme cars provided a much needed variety and many of these cars including the Daewoo Racer were converted into private cars.

Remembering Daewoo Racer- The Underrated Car of the 90s 11

The conversion means the removal of taxi identification roof light, the luggage carrier fixed on the roof and off course getting the car bake painted which became a thing in demand back in those days. One could literally get the car painted into any desired color and the choices were endless.

Related: Ode to the Little Chery QQ

Soon most of the yellow cabs including the Daewoo Racer were seen in innumerable variety of exterior colors, some even went for dual tone colors with all sort of combinations one could imagine. However the engine bay & inside of the trunk remained in yellow.

Remembering Daewoo Racer- The Underrated Car of the 90s 12
A bake painted Daewoo Racer with Yellow color underneath

Plus for a long while these cars were running on dedicated P-series taxi number plates however they were later transferred to private numbers too.

The Officer Quota

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A couple of years later, while most taxi cabs already got converted into private use, the unsold and bank defaulted Daewoo Racer taxis that kept standing on the port were reconditioned and sold to government officers as private vehicles. Commonly referred to as ‘Officer Scheme’ cars, a good number of Racers went into private use and you won’t believe a brand new Daewoo Racer in 1997/98 was available for around Rs 260,000 only, in a time when brand new Suzuki Margalla was roughly around Rs 500,000 and the Honda Civic for nearly Rs 700,000.

Remembering Daewoo Racer- The Underrated Car of the 90s 14
A Daewoo Racer with rear garnish

The Facelift & Conversions (Cielo/ Gti)

Towards 1997 the Daewoo Racer facelift appeared in our market. While very few of those were genuine imports, most people simply got their cars converted since the facelift required slight alteration to the bonnet, had different & slimmer front & back lights, sleeker front grille, a rear garnish and a different set of bumpers which were more protruded than those found in pre-facelift taxi models.

The Daewoo Racer facelift

Many renowned workshops were offering conversions of Racers into the facelift models but obviously the modifications were limited to cosmetic enhancements only. Whereas the original Daewoo Racer facelift with Eti/ GSi/ Gti versions had better equipment on offer too, such as power windows, revised door panels, a tilt sunroof and slightly different interior.

Daewoo Racer facelift (GTi/ GSi) with sunroof

Another popular modification of Daewoo Racer was the conversion into the Cielo. Since the relatively newer Daewoo Cielo was mechanically the same Opel Kadett based car and carried visual modifications only, many people converted their Racers into Cielo however this modification required more effort & parts since the Cielo carried a completely different fascia and the rear end including the trunk required alterations. But like they say, “Shouq ka koi mol nai…” (There’s no accounting for tastes).

Converted into Cielo with different front & back end

Auctioned in Early 2000s

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The last batch of unsold Daewoo Racers were auctioned in early 2000s and the price of these unregistered cars was still around Rs 250,000 to Rs 300,000 however one can imagine what might have gone through these cars which were standing unsold for several years– almost a decade.

Daewoo Racer & the Local Mechanics

Technically the car was much advanced for its time in Pakistan. Being a fuel injected car with an ECU when everything else including the Honda Civic was carburetor-based in Pakistan (1992/93), the Daewoo Racer was considered a nightmare for most local mechanics. And with a European origin, the spares as well as its tooling was very much different from the known Japanese cars that existed in our market.

Remembering Daewoo Racer- The Underrated Car of the 90s 29

As expected, the majority of desi mechanics never recommend Daewoo Racer however there were a few specialized ones which dealt with Daewoos quite efficiently but were very few in numbers, that too in major cities only.

The Demise

Daewoo Racer arrived in huge numbers, probably more than any other car in Yellow Cab scheme, & while it wasn’t a prime choice as a taxi, it had developed a craze, in fact a unique fan base of those who knew how to handle this car. However due to its technical disparity it was not able to endure for long.

Remembering Daewoo Racer- The Underrated Car of the 90s 30
A Racer GTi fitted with Suzuki Cultus’ parking lights

In Pakistan where you can see most Japanese cars surviving for more than 30 years and still going strong, the Racer began fading off the roads since sourcing parts was a major issue. Due to its technical disparity, most Racers suffered from jugaars, some people deployed a Corolla engine under its hood while some even went on to install lights & bumpers of Japanese cars by pick axing. Today it’s hard to find a Daewoo Racer in good condition & many can be seen in sorry state, most even in dead form rotting along the roads with no future in sight.

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Daewoo Racer with front-end of Honda Accord CL7/9

Another major hindrance in sourcing its parts was the financial difficulties of the South Korean automaker Daewoo. In 1998, after the Asian financial crisis, Daewoo Motor took over the troubled SsangYong, only to sell it off again in 2000, because the conglomerate ran into deep financial troubles. By 1999, the whole Daewoo Group ran into financial troubles, and was forced to sell its automotive division to General Motors (GM) who fully acquired Daewoo Motor’s assets.

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Another result of lack of available parts

Still while average parts shops didn’t have Daewoo spares, those dealing with its parts in major cities had them for a long time and some even offer Daewoo parts today, but access to the specific shops is always considered a challenge particularly for those living in smaller cities.

The Legacy

Some neatly maintained Daewoo Racers

Daewoo Racer was a car that enjoyed a great time in our market. Although it had no proper after sales support & perhaps was a little tricky to maintain, the performance of this car was something that kept it bustling in people’s heartbeats. The Racer provided a much needed variety that was badly missed ever since the beginning of 90s, and for the next 10-15 years or so, the Daewoo Racer ruled the hearts of many in Pakistan.

Do you have the ownership experience of Daewoo Racer? Share with us in the comment section below.

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About UsmanAnsari

A 3d animation professional with over 19 years of industry experience, an avid car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com

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Guest
Guest
1 month ago

Daewoo Racer was true to its name. It was a bit expensive as a taxi but roomy and comfortable compared to ’74 Corolla & Mazda 323 black taxis of that time. Myriad exterior colours but yellow engine room always made us smile. Most of the cars came with 1.5 SOHC engine and then people upgraded it to DOHC by buying kabli head whenever they needed to replace it. Some Daewoo Racers (GTi?) came with 1600cc DOHC. Today this car would look dated because of conventional refractor lens headlights etc, however at its time it was most advanced vehicle. Some Racers… Read more »

Last edited 1 month ago by Guest
Khurram
Khurram
29 days ago

30 years and still running strong, but that is the point that makes Toyota apart from other car-makers and perhaps the reason for it being a priority among people with low buying power.
Furthermore, cow can Racer be underrated if it had a fanbase? Obviously, most Pakistanis did not want to suffer the nightmare the owners are dreaming right now. As for ride, well, since I am almost always focussed on getting to point while traveling, I did not feel the difference when I rode in its taxi form in my school years.

Farhan Nabeel
Farhan Nabeel
Reply to  Khurram
29 days ago

then u must have traveled in cities only. floor a daewoo on highway & then a toyota you will know the difference

Khurram
Khurram
Reply to  Farhan Nabeel
29 days ago

Why would I want to floor the pedal of a car? My objective is to stay safe and not cause harm to other people by shooting through mess of traffic that we have in Pakistan on highway or in city. Furthermore, my dear my intent is to stay within budget and not work per phrase “acting for passion has no accounting” and racing can be heavy on pocket, which I cannot afford, nor I like to do it. So, a Daewoo might be a racer, however, since I do not intend to race, therefore, it is of no use to… Read more »

Last edited 29 days ago by Khurram
Khurram
Khurram
29 days ago

By the way, I forgot to mention one thing, the article is well supported, you really must have travelled far and wide for getting hold on these pictures. You really are a very good writer, may you get more success in your all walks of life.

Zulfiqar Shamsi
Zulfiqar Shamsi
28 days ago

Aala read 👌 enjoyed every bit of it. We had Racer in bottle green color from 98 to 2004. It was a great car much better than local crap. But later on parts was becoming a problem so we sold it.
Brother again bought one in mahroon color in 2007 and he sold in 2010 when he moved abroad.