Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux

Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux 1

We have earlier published an article about an increasing market share of Isuzu D-Max against the Toyota Hilux, which for long dominated the pickup truck segment in Pakistan.

Related: Isuzu D-Max and Toyota Hilux Sales Comparison

Initially the D-Max was just there selling a handful of units and was of no threat to the Toyota Hilux range of pickups. In fiscal year 2018-19 the Isuzu D-Max just had a 6.2% share of the market which, by 8M 2019-20 raised to 10.8%. Now it seems the numbers are starting to intimidate Toyota.

Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux 2

In June 2020, Ghandhara sold 207 units of D-Max which is also the highest-ever monthly sales it has achieved since its introduction. In comparison Toyota Hilux saw 438 units leaving the showrooms. This also results in a highest-ever 35.1% market share for Isuzu D-Max in a month against the Hilux, the market share of which got reduced to 64.9%.

Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux 3

And the overall picture will look even scarier from Toyota Hilux’s perspective. In fiscal year 2018-19 the Hilux sold 6,070 units while the Isuzu D-Max sold 400 units. Now in FY2019-20 the Hilux sales has dropped by 38% to 3,748 units whereas the D-Max increased by 64% to 656 units. This means that the overall market share of D-Max has increased from 6.2% in FY2018-19 to 14.9% in FY2019-20, whereas the share of Hilux which once used to be 100% got reduced to 93.8% in FY2018-19 and shrunk further to 85.1% in FY2019-20.

Related: New Toyota Hilux vs Isuzu D-MAX on Papers

Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux 4

The pickup truck segment has been doing reasonably well in recent times, however the latest FED imposed by the government on locally assembled double cabin 4×4 vehicles have resulted in a considerable increase in price for both Toyota Hilux and Isuzu D-Max 4×4 variants. Whether the two are going to retain their market share in future will be an interesting thing to find out. Stay tuned to CarSpiritPK for more interesting analysis.

Isuzu D-MAX Attains Highest-Ever Market Share Against Toyota Hilux 5

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About UsmanAnsari

A 3d animation professional with over 19 years of industry experience, an avid car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com

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