China’s largest privately-owned automotive brand Geely, has introduced its own proprietary online ordering system, becoming one of the first brands in China to offer a full ‘contactless’ vehicle purchasing service that allows consumers to order online and have cars delivered direct to their own homes.
Starting from 10th February 2020, Geely started to operate its full online ordering and home delivery system that allows users to customize and pay for their Geely vehicles with the option of home delivery direct to the doorstep, effectively creating a convenient and contactless car purchasing experience. At the same time, Geely will also offer home test drives where potential consumers will be able to arrange a test drive starting from their home address in coordination with local dealerships.
Although Geely has previously partnered with third-party online sales platforms that have moved to raise the brands profile online, however the addition of Geely’s own proprietary online system located its official website at mall.geely.com has led to unprecedented growth since its introduction on 10th February.
In the first week of online operations, Geely’s online sales orders increased more than fivefold compared to the same period last year. At the same time sales leads from Geely website increased more than 75 times.
Geely will also provide additional services such as licensing and insurance in the purchasing process, creating a one-stop online purchase experience, in addition users will be able to choose from a multitude of different financing and insurance providers through Geely online platforms.
Victor Yang, Vice President of Public Relations at Geely Auto Group said:
“The addition of our online sales platform has proven to be a value addition to our sales network in terms of adding new sales and new sales leads to our national wide dealership network. We have always aimed to bring greater levels of convenience to our consumers and our initial results prove that.”
This move by Geely indicates that China’s best-selling domestic brand is keeping ahead of the pace with regards to how consumers are choosing and buying their vehicles. In the next phase of the service, Geely aims to offer home or office location maintenance of Geely branded vehicles, where the company will collect vehicles for servicing & maintenance and return them to owners’ home or office, giving consumers even greater levels of freedom and convenience with their vehicles.