Isuzu D-MAX Recorded Lowest-Ever Sales in November

Isuzu D-MAX Recorded Lowest-Ever Sales in November 1

While the ongoing slowdown has affected the established players in the auto sector, it has equally affected the newcomers as well. Ghandhara Industries Limited (GIL) introduced the Isuzu D-Max range of pickup trucks in Pakistan in November last year, while its sales started to appear in PAMA (Pakistan Automobile Manufacturers Association) sales chart from February 2019.

Related: 2020 Isuzu D-Max Displayed at Thai Motor Expo

The average monthly sales of Isuzu D-Max between February to June 2019 stood at 80 units per months whereas in the first 4 months of this fiscal year were average 59 units a month, however it posted its lowest-ever figure of just 15 units in the month of November. This is a -67% reduction in sales compared to that of previous month (46 units).

Isuzu D-MAX Recorded Lowest-Ever Sales in November 3

GIL sold 250 units of Isuzu D-Max during the first 5 months of this fiscal year, in comparison its rival Toyota Hilux sold 1,710 units in the same period. However the Hilux sales were a rather impressive 2,436 units in the same period a year earlier. Although Toyota Hilux sales are -30% less on year-on-year basis, its sales reduced by -13.5% in November (D-Max reduced by -67%) with 359 units compared to 413 units sold in October 2019.

Related: Toyota Hilux and Isuzu D-Max Sales Comparison

Car sales generally remain low towards the end of year as buyers usually wait to go for the new model year vehicle; so it is expected that sales might recover from January 2020 onwards.

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About UsmanAnsari

A 3d animation professional, car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of

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I saw Isuzu D-Max, finally, three days ago it is a lot uglier from Toyota Hi-lux