German automaker Volkswagen is set to unveil a new logo and design direction at the upcoming Frankfurt Motor show that is scheduled to begin next month. Volkswagen will move away from the blue-and-white VW sign to a flat, simplified two-dimensional black-and-white logo.
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The new, flattened look has already been used in some promotional materials, including VW’s recent “Hello Light” video highlighting the Microbus. Although the logo is familiar enough to be recognizable, but different enough to help create a break in customer’s minds and signify a new era for the company. VW is anxious to distance itself from the dark era of dieselgate while the new logo will help convey the shift towards electric mobility.
Jochen Sengpiehl, VW sales and marketing board member, said:
“The new logo has been reduced to its essential components. It’s designed to look as good on a smartwatch as it does on a billboard.”
Interestingly, Sengpiehl also said that the automaker has developed a “sound logo.” It will be heard in advertising and promotions as well as in future VW vehicles. We may hear it first at the Frankfurt auto show, where the VW ID.3 electric vehicle will emit the “brand sound” when people exit the car on the show floor. “This sound will make Volkswagen unmistakable acoustically as well,” he added.
VW isn’t the only one to have changed its logo. Earlier Geely owned Lotus also revealed their new logo which is also a simplified 2d transformation of their previous logo.