Proton Cars to Hit the Roads in Pakistan by June 2020

Proton Cars to Hit the Roads in Pakistan by June 2020 1

Proton and its Pakistani partner Al-Haj Automotive exchanged documents for Licensing and Technical Agreement for the Proton Assembly Project at an event held in Beijing on the 26th of April 2019.

Related: Ceremony for Exchange of Licensing and Technical Assistance Agreement of Proton Plant in Pakistan

This is part of the vision of the Malaysian government and Prime Minister Dr Mahathir Mohammad in particular, who is also the founding father of Proton brand, to see the automaker grow and expand its overseas market. Mahatir Mohammad was also present at the event and witnessed the exchange of documents.

Proton Cars to Hit the Roads in Pakistan by June 2020 2

The plant in Karachi will be Proton’s first factory in the South Asian region. Being built with an initial investment of US$30 million and a targeted capacity of 25,000 units a year, the plant is expected to commence operations by June 2020.

Related: Mahatir Confident Proton will be Successful in Pakistan

Around 2,000 direct employment opportunities will be created within the plant’s first three years of operations, with another 20,000 indirect jobs made available. Furthermore, as part of the agreement, Al-Haj will also be the sole distributor for Proton vehicles in Pakistan.

With Proton aiming to sell 400,000 units a year by 2027 as part of its “seven stars” strategy, export sales and the establishment of CKD assembly plants in overseas markets represent an important step to achieve that figure.

The 1.3 liter Saga sedan will be the first model to be offered whereas according to Proton, the company is studying the consumer behavior to introduce more models in Pakistan.

Related: Proton Saga- The One To Watch Out For

Malaysian Transport Minister Anthony Loke, who was also present at the event, said the move will help ensure Proton continues to expand, penetrate the international market, and increase exports overseas.

“Pakistan is a good market to begin with. They will continue to develop and expand their investment in research and development.”

0 0 vote
Article Rating

About UsmanAnsari

A 3d animation professional with over 19 years of industry experience, an avid car enthusiast, petrolhead and social media influencer. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com

View all posts by UsmanAnsari
Subscribe
Notify of
guest
6 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Tanveer Ahmed Rizvi
Tanveer Ahmed Rizvi
1 year ago

hope they bring Persona and Prevé here

Shakeel Arif
Shakeel Arif
1 year ago

very nice addition to Pakistan cars

Muhammad Muaaz
Muhammad Muaaz
1 year ago

Should have displayed their cars at parts exhibition in Karachi..

umair
umair
1 year ago

will AL Haj offer CBU units of Proton by end of 2019 ?

Yasir Razi
Yasir Razi
Reply to  umair
1 year ago

they should.. otherwise its too late

Muzammil
Muzammil
1 year ago

they should launch CBU first instead of waiting for local assembling