Honda Motor Company is killing off the compact CR-Z hybrid, a slow-selling, sporty runabout whose performance struggled to live up to its hot-hatch looks. Production of CR-Z will cease by year’s end, Honda spokeswoman Nao Uzawa said on Friday.
The CR-Z hit the market in 2010 to rave reviews for its inspired styling and the novelty of applying an environmentally friendly gasoline-electric system in a sporty ride. The package promised to be a modern spiritual incarnation of the tuner-classic CR-X, blending the best of Honda’s latest eco-friendly technology with its heritage for spirited driving.
But the CR-Z was a compromise solution that never really scored high in fuel economy nor in sporty performance. Globally, its sales peaked at 33,745 vehicles in 2010 and slumped to just 4,271 units last year. In Japan, Honda is sending off the CR-Z with a special edition dubbed “Final Label.”
The CR-Z is manufactured at Honda’s Suzuka factory in Japan. Honda is yet to announce an official replacement of the CR-Z, however there are plans to significantly expand sales of electrified vehicles with the addition of new volume models.