Honda Atlas Cars Pakistan Limited (HACPL) announced its annual sales for the year 2017. The company has achieved an all-time sales record since its establishment in 1994. HACPL managed to sell 47,424 units in 2017 with an increase of 49% from 31,780 units in 2016.
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All three locally assembled products did well in terms of sales contribution. The sales of 10th generation Civic reached 20,770 units in 2017, from 11,069 units since its launch in 2016. Cumulatively more than 31,000 units were sold in this period which is quite impressive to say the least.
Sales of Honda City, which has no competition in its segment, also maintained good momentum however HACPL didn’t disclosed its individual sales figures in their press release. Furthermore, Honda BR-V, the first locally produced 7-seater which was introduced in early 2017, marked impressive sales with 7,318 units sold.
Expressing his views on this occasion, Mr. Hironobu Yoshimura, HACPL’s President and CEO said:
“2017 was truly a successful year for us. On behalf of HACPL, I would also like to extend my sincerest appreciation and thankfulness to all Honda customers in Pakistan for trusting in our brand and making Honda their vehicle of choice. This all-time sales achievement would not have been possible without our valued customers as well as strong support from our business partners and stakeholders. Pakistan Automotive industry will be facing another challenging year with new players in this growing market but HACPL is committed to provide our customers the joy of using quality products that meet their satisfaction and help expand their lives’ potential.”