Volkswagen’s sports car unit Porsche will skip the Detroit auto show next year, the company said on Tuesday. Porsche plans to focus on trade shows in New York and its most important U.S. market for sports cars, Los Angeles, a spokesman said.
The automaker is also planning to double the size of its exhibit at the Chicago auto show in February, said David Sloan, general manager of the show. German trade magazine Auto motor und sport reported earlier on Tuesday that Porsche viewed the cost and value of participating in the Detroit auto show were no longer viable.
Detroit is big on news and debuts instead of ultra-impressive ticket sales. But over 1 million people passed through the doors of the Jacob Javits Center in New York last year, just under 200,000 more than in the Motor City. LA, meanwhile, is Porsche’s biggest US market, which explains the loyalty. In other words, Detroit’s great for debuting cars, but without anything new Porsche can get more cluck for its buck by reallocating resources to New York and LA.
Porsche previously skipped the 2009 NAIAS, citing similar reasons.